Beverages Archives - Food Service Matters
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Modelo Especial, Stella Artois are fastest growing beer brands

USA Today Samuel Stebbins, 24/7 Wall St (Photo Thinkstock)

While beer consumption in the United States fell during the beginning of the recession and again at the end of 2013, it is on the rise again and beer remains the most popular alcoholic beverage in the U.S. Americans may continue to choose beer over other types of alcoholic beverages, although the brand of beer they will choose is less predictable. Consumer preferences regularly change in response to new ad campaigns, price, or for no detectable reason.READ MORE


Steps For Keeping Your Cocktail Programs Fresh

Cocktail Program TrendsBy: Justin Harkey, Corporate Director of Food & Beverage at First Hospitality Group, Inc.

Cocktails make up a growing margin of F&B sales at numerous establishments. Various trends have sprouted in recent years that help customize guest experiences. There are many new trends and practical marketing ideas that can turn your drink line into a success.READ MORE