Food Service Matters | Clients | LA Forum
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L.A. Forum

Client: Madison Square Garden Company (MSG)

Project: L.A. Forum

Scope: Food and beverage assumption analysis, programming recommendations,
Request for Proposal administration

Capacity: 18,000

Scheduled Opening: January 2014

Status: Under construction

Since opening in 1967, the Forum has become a celebrated arena in the Greater Los Angeles area. The historic venue was home to the Los Angeles Lakers and Kings until 1999, and has played host to several of the greatest musical performers of the 1960s, 1970s, 1980s and 1990s, including The Rolling Stones, The Jackson 5, Bob Dylan, Madonna, Van Halen, The Foo Fighters, Coldplay and many others.

In June of 2012, the Madison Square Garden Company purchased the Forum to begin a comprehensive renovation of this historic venue to create a world-class destination for both artists and music fans. The renovation is in progress and is scheduled to be completed by January of 2014.

The renovated Forum will focus exclusively on concerts, award shows, family attractions, boxing, wrestling and a wide variety of special events.

The Forum can seat up to 18,000 and is located in the Los Angeles suburb of Inglewood.