Concessionaires have quickly warmed to the trend of grab-and-go markets and food stands at sports venues.
Grab-and-go concepts give fans fast, self-service access to food and drinks just like they would have at a co
nvenience store. They can take the shape of small markets or simple spaces with walk-up coolers and drink bins. Most have cashiers, yet require fewer of them than traditional concession st
ands. Some have gone the next step and incorporated self-service checkout technology.
“We’ve had a lot of success with them. There’s a lot more coming down the pipeline,” said David Lippman, regional vice president with concessionaire Legends.
Legends has added eight grab-and-go areas at Yankee Stadium over the past two years, expanded their use at Angel Stadium in Anaheim, and installed them at Los Angeles Memorial Coliseum as the stadium goes through a $300 million renovation.
Jaime Faulkner, CEO of E15 (Levy Restaurants’ analytics arm), said the concept has been successful because it speeds up customer service. Levy has incorporated grab-and-go options at multiple sports facilities. It added four additional locations at Ford Field this season after seeing the popularity of the concept following the Lions stadium’s $100 million renovation in 2017. That included adding a second “Kroger Cooler” spot tied to a sponsorship with the grocery store chain. Three beer stands were replaced by grab-and-go areas, with two offering beer, soda and water, and another offering popcorn, pretzels and hot dogs.
“We have consistently observed transactions taking one to two minutes or less during peak periods. A typical concession stand during halftime at many venues can be anywhere from 5 to 12 minutes,” said Mike Plutino, CEO of consulting firm Food Service Mattersof new grab-and-go stands at Nissan Stadium in Nashville. The consulting firm also does work for the Rose Bowl, Chase Center in San Francisco and other venues.READ MORE