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Square Experimented at Coachella, and Apple Should Like What Happened

Image Source: SQUARE
By Adam Levy via The Motley Fool May 15, 2016

If you went to Coachella this year, you may have noticed that every vendor was using Square (NYSE:SQ) credit card terminals to process payments. The payments processor was the exclusive point of sale for the music and arts festival, providing its new EMV chip-enabled hardware to the organizers. Square started taking pre-orders for the chip-reader terminals in the fourth quarter, and orders reached nearly half a million in the first quarter.READ MORE