Food Service Matters | Team of Food and Beverage Consultants
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With years of diverse food and beverage experience and a true passion for what they do, the consultants at FSM know what it takes to deliver results.

Mike Plutino, Founder & CEO

Mike Plutino, Founder & CEO, is the visionary behind hospitality industry disruptor Food Service Matters, making it his mission to introduce innovation, first class hospitality, products and service standards that elevate the dining experience and drive revenue in an ever-evolving market.

A straight shooter with the aptitude to assess the big picture and make it attainable, Mike acts as the owner’s and stakeholder representative responsible for delivering current, relevant, solution-based programming across all partners while  applying operational excellence with creativity to positively impact the guest experience and drive food and beverage revenue.

With Food Service Matters, Mike has delivered the ultimate hospitality solution through introducing culinary and beverage trends, operating efficiencies and guest experience enhancements that drive innovation and topline revenue for clients that include among many, the iconic Rose Bowl Stadium, the NFL’s Tennessee Titans, SMI Racing and NBA Champions Golden State Warriors to name a few.

An out of the box thinker, it doesn’t stop with sports venues, FSM’s roster includes successful relationships with Fox Theater and Georgia World Congress Center in Atlanta, as well as the Tennessee Performing Arts Center and the Savannah Convention Center.

With Mike, what you see is what you get, an energetic leader with a lot of hustle, lightning fast response times and revenue driving results – the perfect trifecta.

Jim Dalton, Chief Operations Officer

Jim Dalton, Chief Operations Officer, is the operational mastermind behind hospitality industry leader Food Service Matters leading operational innovation and efficiencies for FSM’s expanding client roster.

With over 20 years of experience in the hospitality industry, Jim has a proven track record of successfully leading businesses in P & L management, revenue generation, guest satisfaction and culinary innovation.

Jim’s extensive background in hospitality includes a degree from  the Culinary Institute of America as well as roles with industry heavy hitters Hyatt Hotels, Applebees International, Aramark and Levy Restaurants where his leadership maximized revenue and created operational standards and best practices while enhancing the guest experience.

With Food Service Matters, Jim’s brings his expertise in operational impact and revenue driving solutions to clients such as SMI Racing and the Tennessee Titans with the skill and leadership that were showcased at Superbowl XL, the Kentucky Derby, the World Series, Indianapolis 500 and multiple NBA, NFL and NASCAR venues.

Jim’s  love and appreciation for fine cuisine paired with a diverse background in business operations and financials is a brilliant recipe for success time and time again.

Jim Brophy, Vice President – Creative

Jim Brophy brings two decades of award-winning design and marketing agency experience to every aspect of the brands he represents.

Prior to his partnership with FSM, Jim directed the creative vision of boutique Chicago-based integrative marketing agency and helped Fortune 1000 companies reposition and launch their brands. As Group Director of Creative Services, Jim used his acute understanding of brand identity, broadcast, print, direct marketing and interactive design to manage the creative efforts for over $6 million in annual billings. A few of the accounts he worked on include, Endo Health Solutions, the Chicago Transit Authority, Kellogg’s, Keebler, M&M Mars, FTI Consulting, GE, MillerCoors, and the U.S. Postal Service.

Jim also brings his experience in the hospitality industry. His keen attention to detail and his synthesis of skills in branding, environmental design, customer experience design, and brand consistency led him to oversee a variety of hospitality accounts, including ones for Hyatt Hotels, Renaissance Hotels, Marriott Hotels International, The Rose Bowl and Lettuce Entertain You Enterprises.

After earning his Bachelor of Science degree with a focus on design from Illinois State University, Jim immediately jumped into entrepreneurship, owning and operating a boutique graphic design firm specializing in the restaurant and hospitality industry. He also has had ownership and operational roles in a variety of start-up businesses.

Jim’s strong design aesthetic and success with developing brands for a wide range of clients across all media is bolstered by his ability to manage the numerous logistics of each project and business he works on. His ability to integrate his unique design and marketing vision into every step of an operation’s process is a key factor to his success.

Those that have worked with Jim know that everything he touches looks and functions better almost instantly.