Victus Advisors provides custom market research and strategic planning services to franchises, athletic departments, venues and events. Our combination of consulting expertise and practical experience is unmatched in the sports and entertainment industry.
Brian Connolly has more than 10 years of experience in market research and strategic planning. He has advised professional sports franchises, university athletic departments, sports and entertainment venues, municipal governments, and Fortune 500 companies.
Prior to founding Victus Advisors, Brian was a consultant with CSL International, specializing in market research, feasibility studies, economic impact analysis, and operational reviews for sports and entertainment venues. He has also worked in research and strategy roles for the NFL Arizona Cardinals and NBA Orlando Magic, and he served as finance director for Chatham Partners, a Boston-based market research firm.
Mr. Connolly earned an M.B.A. in Sports Business at Arizona State University, as well as a B.A. in Economics from the University of Pennsylvania. He is a member of the Association of Luxury Suite Directors (ALSD) and the International Association of Venue Managers (IAVM). His speaking experience includes serving as an expert panelist at ALSD and IAVM conferences, as well as guest lectures for San Diego State University’s Sports MBA Program and Syracuse University’s Falk College of Sport & Human Dynamics.
Patti Green is Founder and CEO of Endeavor Integrated Marketing, a top minority women-owned consulting firm providing companies with innovative business solutions and marketing strategies that connect with consumers to create memorable experiences that drive revenue, loyalty and guest satisfaction through sports, entertainment and hospitality channels.
Her valued expertise has been cultivated through leadership roles with industry leading organizations that include Target Corporation, the NBA’s Sacramento Kings, Levy Restaurants, Westfield Corporation and Compass Group.
Specializing in sports and entertainment venues, convention centers and major events, Patti leverages 20+ years of experience to link marketing, activation, products and partnerships with creative game plans that drive awareness, participation and guest engagement through food and beverage, emerging technology and immersive experiences in a competitive and ever-evolving marketplace.
Patti is a graduate of the University of Maryland and resides in Chicago.
Mary Ellen Irwin has more than 20 years in Human Resources/Talent Acquisition. She works primarily in the hospitality industry conducting searches at the most senior levels, (CEO/COO), all Corporate positions, (HR, Marketing, Finance, Purchasing, etc.), and all property level leadership roles.
Her company’s work spans virtually all segments of the industry – restaurants, hotels, catering companies, with a focus on the sports and entertainment sector. Based on strong relationships referrals have also led to projects outside of the industry and have included education, automotive, and real estate among others.
Her research team is second to none in uncovering successful candidate prospects and screening individuals for clients’ positions effectively is the corner stone of her business.
Her previous experience includes a Vice President of Human Resources position supporting a multi-state full service restaurant chain with diverse concepts.