Victus Advisors provides custom market research and strategic planning services to franchises, athletic departments, venues and events. Our combination of consulting expertise and practical experience is unmatched in the sports and entertainment industry.
Brian Connolly has more than 10 years of experience in market research and strategic planning. He has advised professional sports franchises, university athletic departments, sports and entertainment venues, municipal governments, and Fortune 500 companies.
Prior to founding Victus Advisors, Brian was a consultant with CSL International, specializing in market research, feasibility studies, economic impact analysis, and operational reviews for sports and entertainment venues. He has also worked in research and strategy roles for the NFL Arizona Cardinals and NBA Orlando Magic, and he served as finance director for Chatham Partners, a Boston-based market research firm.
Mr. Connolly earned an M.B.A. in Sports Business at Arizona State University, as well as a B.A. in Economics from the University of Pennsylvania. He is a member of the Association of Luxury Suite Directors (ALSD) and the International Association of Venue Managers (IAVM). His speaking experience includes serving as an expert panelist at ALSD and IAVM conferences, as well as guest lectures for San Diego State University’s Sports MBA Program and Syracuse University’s Falk College of Sport & Human Dynamics.
Patti Green heads up Endeavor Integrated Marketing, a full service lifestyle consulting firm focused on evolving strategic partnerships and maximizing investment dollars for organizations that aspire to remain relevant in today’s ever evolving marketplace.
Based in Chicago and with over 20 years of integrated marketing, hospitality and consumer event experience, Endeavor connects marketing integration and brand immersion through sports, entertainment, food & beverage and lifestyle experiences to drive consumer engagement.
Prior to founding Endeavor, Patti spent 10 year’s with Compass Group’s Levy Restaurants’ Sports & Entertainment division leading strategic marketing initiatives for their 90+ venue portfolio after spending 2 years in the highly coveted role of Director of Sponsorship Marketing & Client services with the NBA’s Sacramento Kings organization. In the midst of all the action, Patti held positions with mall developer Westfield Corporation as Regional Director of Marketing, industry icon Target Corporation as Marketing Manager, Fashion & Cosmetics and Manager of Customer Events & Sponsorships with Verizon Corporation (formally MCI).
Patti is the daughter of legendary football coach Dennis Green and has been an avid sporting-event participant from an early age. She’s parlayed her passion for sports along with her love of food and fashion into a career focused on elevating the guest experience and cultivating business to consumer relationships everywhere from the grid iron, to the arena, from major events to unique dining activations.
Patti is a graduate of the University of Maryland and splits her time between Chicago, IL and San Diego, CA.
Mary Ellen Irwin has more than 20 years in Human Resources/Talent Acquisition. She works primarily in the hospitality industry conducting searches at the most senior levels, (CEO/COO), all Corporate positions, (HR, Marketing, Finance, Purchasing, etc.), and all property level leadership roles.
Her company’s work spans virtually all segments of the industry – restaurants, hotels, catering companies, with a focus on the sports and entertainment sector. Based on strong relationships referrals have also led to projects outside of the industry and have included education, automotive, and real estate among others.
Her research team is second to none in uncovering successful candidate prospects and screening individuals for clients’ positions effectively is the corner stone of her business.
Her previous experience includes a Vice President of Human Resources position supporting a multi-state full service restaurant chain with diverse concepts.