Food Service Matters | Strategic Partners in Food and Beverage
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We work with an incredible group of individuals and organizations representing a wide range of food and beverage and hospitality experience in everything from executive recruitment and market research to experiential marketing and program management.  Our impressive roster of consultants allows us to provide you with a complete 360 approach to delivering on all your needs.

Victus Advisors

Victus Advisors provides custom market research and strategic planning services to franchises, athletic departments, venues and events. Our combination of consulting expertise and practical experience is unmatched in the sports and entertainment industry.

Brian Connolly

Brian Connolly has more than 10 years of experience in market research and strategic planning. He has advised professional sports franchises, university athletic departments, sports and entertainment venues, municipal governments, and Fortune 500 companies.

Prior to founding Victus Advisors, Brian was a consultant with CSL International, specializing in market research, feasibility studies, economic impact analysis, and operational reviews for sports and entertainment venues. He has also worked in research and strategy roles for the NFL Arizona Cardinals and NBA Orlando Magic, and he served as finance director for Chatham Partners, a Boston-based market research firm.

Mr. Connolly earned an M.B.A. in Sports Business at Arizona State University, as well as a B.A. in Economics from the University of Pennsylvania. He is a member of the Association of Luxury Suite Directors (ALSD) and the International Association of Venue Managers (IAVM). His speaking experience includes serving as an expert panelist at ALSD and IAVM conferences, as well as guest lectures for San Diego State University’s Sports MBA Program and Syracuse University’s Falk College of Sport & Human Dynamics.

Learn more about Victus Advisors

Endeavor Integrated Marketing

Patti Green, Founder and CEO of Endeavor Integrated Marketing is recognized as a dynamic business leader whose extensive, strategic marketing background bridges the sectors of food + beverage, event marketing and sports + Entertainment. Her valued expertise has been cultivated with industry leading organizations that include Target Corporation, Sacramento Kings, Levy Restaurants, Westfield Corporation and Compass Group.

Patti brings her unique background and expertise to organizations, working collaboratively with them to balance strategy, inspire creativity and deliver fiscal responsibility, while introducing relevant business solutions that drive marketing integration and guest engagement.
Her extensive background spans the sectors of Sports, Entertainment and Hospitality with an emphasis on:

  • Integrated Marketing Solutions
  • Branding + Concept Development
  • Strategic Planning + Execution
  • Business Development + RFP Management
  • Event Marketing + Sponsorship Activation
  • Trend Analysis + Consumer Insights

Patti is a graduate of the University of Maryland, College Park and resides in Chicago.

Irwin and Associates

 Mary Ellen Irwin has more than 20 years in Human Resources/Talent Acquisition. She works primarily in the hospitality industry conducting searches at the most senior levels, (CEO/COO), all Corporate positions, (HR, Marketing, Finance, Purchasing, etc.), and all property level leadership roles.

Her company’s work spans virtually all segments of the industry – restaurants, hotels, catering companies, with a focus on the sports and entertainment sector.  Based on strong relationships referrals have also led to projects outside of the industry and have included education, automotive, and real estate among others.

Her research team is second to none in uncovering successful candidate prospects and screening individuals for clients’ positions effectively is the corner stone of her business.

Her previous experience includes a Vice President of Human Resources position supporting a multi-state full service restaurant chain with diverse concepts.