The Rose Bowl - Food Service Matters
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The Rose Bowl

Client: Rose Bowl Operating Company

Location: Pasadena, California

Project Scope: Request for proposal services, owners representative for premium food service operation.

Capacity: 92,452

The iconic Rose Bowl is an outdoor athletic stadium in Pasadena, California, U.S., in Los Angeles County. The stadium is the home field of UCLA Bruins football team and the site of the annual college football bowl game, the Rose Bowl, held on New Year’s Day. It hosted events during the 1932 and 1984 Olympics and was the venue for the 1994 FIFA World Cup Final and the 1999 FIFA Women’s World Cup Final. Beginning with the 2014-15 season, it will be a host of the semifinal games of the College Football Playoff.  The Tournament of Roses reports the capacity at 92,542. The 2006 Rose Bowl game, which was also the BCS championship game, had a crowd of 93,986

The name of the stadium was alternatively “Tournament of Roses Stadium” or “Tournament of Roses Bowl” until being settled as “Rose Bowl” before the 1923 Rose Bowl game, in reference to the unusually named (at the time) “Yale Bowl”.

In 1999, Sports Illustrated listed the Rose Bowl at number 20 in the Top 20 Venues of the Twentieth Century. In 2007, Sports Illustrated named the Rose Bowl the number one venue in college sports.